Brand Development

Brand development is not just about a logo, though the right logo is undoubtedly important. Your brand is your identity, your voice, your values and your direction for the future.

We run Brand Workshops for teams to make sure that all levels of an organisation are bought-in to the vision for how you want people to feel when they interact with you.

We can deliver the whole suite of brand development including:

·        Brand workshops

·        Tone of voice guidelines, key messaging themes and useable content

·        Logos, colour palettes, fonts

·        Brand Guidelines documents and presentations (internal & external)

·        Branded templates for future design, communications and internal document creation

·        Directions for how to develop branding and tools for launches and new products/services/clients

·        Project managing the refreshing of websites, social channels and marketing materials for brand launches.

Why work with a brand developer?

Many companies are ready to outsource their branding to a designer, but not many designers can offer the full brand development package that we can. Some questions to ask yourself if you’re thinking of working exclusively with a designer might be:

  • Do you know how to create a brief for a logo designer?

  • What outputs do you require from the designer and how will you use the files?

  • Are you confident choosing a designer that fits your brand?

  • Can they integrate their concepts with your business plan and culture?

  • How will you decide which designs are right for your brand?

    (Here’s a tip: the answer to that last question shouldn’t simply be ‘whichever one the manager likes best’!)

We can take all the work and worry out of the process of brand development, leaving you with the fun bits. If you want to get your staff and stakeholders involved, or even clients and customers, we’d be happy to talk to individuals and facilitate group workshops and focus groups, so everyone can be included in the creation or revitalisation of your brand identity.

Get in touch with Traynor Consultants to work out the best way to manage your Brand Development journey.